Easy rider: The industry will likely benefit from improving economic conditions

Revenue for the Motorcycle, Boat and ATV Dealers industry in Canada is expected to expand moderately over the five years to 2018. The industry sells and repairs motorcycles, ATVs and personal watercraft. The industry caters primarily to consumers, and consequently, is heavily reliant on discretionary spending and national unemployment levels. While the former grew faster than the overall economy during the period, the latter has remained elevated, precluding more robust growth. While an unstable macroeconomic climate prevented the industry from expanding more rapidly, industry participants have responded with more prudent operational management. Over the five years to 2023, the domestic Motorcycle, Boat and ATV Dealers industry will likely benefit from improving economic conditions...read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The industry is heavily reliant on discretionary spending and national unemployment levels
  • The domestic economy will continue to improve
  • Elevated household debt levels are expected to hinder consumer spending
  • Industry Report - Industry Products Chapter

    The Motorcycle, Boat and ATV Dealers industry in Canada specializes in the selling and maintenance of all recreational vehicles, including terrestrial, aquatic and aeronautic vehicles. Product segmentation within this section is based on Statistics Canada's survey of household spending.Motorcycles and snowmobiles and partsOn average, the sale of new motorcycles and snowmobiles accounts for an estimated 33.4% of total industry revenue. This includes motorcycles, motor bikes (bicycles that have a motor attached) and mopeds (motor scooters). Concerns about high fuel prices and environmental awareness have pushed people to invest in these types of vehicles that would have previously purchased a car. Acc...purchase to read more.

    Additional Insights for the Motorcycle, Boat & ATV Dealers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Motorcycle, Boat & ATV Dealers Industry are

  • Ability to clearly specify requirements to suppliers
  • Ability to control stock on hand
  • Having a good technical knowledge of the product
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Leisure time in the Motorcycle, Boat & ATV Dealers industry impact industry performance..

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    What's in this report

    What is the Motorcycle, Boat & ATV Dealers Industry?

    Operators in this industry sell or repair motorcycles, ATVs and personal watercraft. The industry also provides repair services and retails parts and accessories.

    Industry Products
  • Motorcycles and snowmobiles
  • ATVs
  • Other recreational vehicles
  • Bicycles
  • Industry Activities
  • Retailing new boats
  • Retailing used boats
  • Retailing parts and accessories
  • Providing boat repair and maintenance services
  • Retailing new and used on-highway motorcycles
  • Retailing ATVs
  • Retailing personal watercraft
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Leisure time
  • National unemployment rate
  • Overnight rate

  • Current Performance
  • Industry structure
  • Positive trends
  • Profit growth
  • Chart: Revenue Growth

  • Industry Outlook
  • Moving along
  • Potential threats
  • Table: Motorcycle, Boat & ATV Dealers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Motorcycle, Boat & ATV Dealers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in Canada

  • Key Selling Industries
  • Automobile Wholesaling in Canada
  • Boat Building in Canada
  • Motorcycle, Bike & Parts Manufacturing in Canada

  • Products & Services
  • Motorcycles and snowmobiles
  • Other recreational vehicles
  • Bicycles
  • ATVs
  • Chart: Motorcycle, Boat & ATV Dealers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Male consumers
  • Businesses
  • Female consumers
  • Government
  • Chart: Major Market Segmentation for the Motorcycle, Boat & ATV Dealers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Motorcycle, Boat & ATV Dealers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Motorcycle, Boat & ATV Dealers Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Motorcycle, Boat & ATV Dealers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Motorcycle, Boat & ATV Dealers Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Per capita disposable income (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    All-Terrain Vehicle (Atv)
  • A vehicle designed to handle a wider variety of terrain that travels on low-pressure tires, with a seat that is straddled by the operator and handlebars for steering control.
  • Bicycle
  • A predominately human-powered two-wheel vehicle.
  • Motorcycle
  • A two-wheel motorized vehicle, including automatic scooters, sports motorbikes, off-road motorbikes and cruiser-style motorbikes.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Motorcycle, Boat & ATV Dealers market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Motorcycle, Boat & ATV Dealers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Motorcycle, Boat & ATV Dealers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Motorcycle, Boat & ATV Dealers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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