Sampled, Studied, Delivered: Rebounding corporate profit and increased expenditure on new technology will underpin industry revenue growth

Over the five years to 2017, the Market Research industry in Canada has grown slightly faster than the overall economy, driven by corporate profit levels and consumer confidence. Over the five years to 2022, as corporate profit rises and Canadians' consumption activity is likely to continue to change significantly, demand for industry services will increase. Consequently, IBISWorld forecasts industry revenue will rise over the five-year more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • Rising consumer confidence and corporate profit is driving industry expansion
  • Expansion of online mediums gives operators innovative ways to study consumer opinions
  • Corporate profit growth is projected to be steady, but consumer confidence may be volatile
  • Industry Report - Industry SWOT Analysis Chapter

    The Market Research industry in Canada exhibits traits that are indicative of a mature industry. Over the 10 years to 2022, industry value added (IVA), which measures an industry's contribution to the overall economy, is expected to increase an annualized 3.0%. Comparatively, Canadian GDP is expected to grow at a slower annualized rate of 1.9% during the same period. IVA growth faster than that of GDP is typically indicative of a growing industry; however, recent gains in industry profitability are largely the result of a low base level in 2012, which has distorted the industry's fundamentals.Industry services are fully accepted in the marketplace. To ...purchase to read more.

    Additional Insights for the Market Research Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Market Research Industry are

  • Ability to quickly adopt newt technology
  • Access to multiskilled and flexible workforce
  • Provisions of a related range of services
  • IBISWorld analysts also discuss how external factors such as Consumer Confidence Index and Corporate profit in the Market Research industry impact industry performance..

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    What's in this report

    What is the Market Research Industry?

    This industry comprises establishments that systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry-related services include political polling, sampling and statistical services, broadcast media ratings and market analysis. Operators that conduct experimental or scientific research in fields such as economics or engineering are not included in this industry.

    Industry Products
  • Marker research via the internet
  • Market research by phone
  • Group discussions
  • Market research by mail
  • Face-to-face
  • Other research services
  • Industry Activities
  • Broadcast media rating
  • Marketing analysis or research
  • Opinion research
  • Political opinion polling
  • Public opinion polling
  • Statistical sampling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer Confidence Index
  • Corporate profit
  • Research and development expenditure
  • Total advertising expenditure

  • Current Performance
  • Fluctuating fundamentals
  • Growth opportunities
  • Fragmentation and improving profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Favourable operating conditions
  • Innovation and new opportunities
  • Table: Market Research Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Market Research Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Brand-Name Pharmaceutical Manufacturing in Canada
  • Generic Pharmaceutical Manufacturing in Canada
  • Car & Automobile Manufacturing in Canada
  • Newspaper Publishing in Canada
  • TV Broadcasting in Canada
  • Management Consulting in Canada
  • Advertising Agencies in Canada

  • Key Selling Industries
  • Data Processing & Hosting Services in Canada
  • Property Management in Canada
  • Wired Telecommunications Carriers in Canada

  • Products & Services
  • Marker research via the internet
  • Market research by phone
  • Group discussions
  • Other research services
  • Market research by mail
  • Face-to-face
  • Chart: Market Research Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Manufacturing
  • Financial services
  • Media and advertising agencies
  • Business to business
  • Public sector
  • Utilities and telecommunications
  • Wholesale and retail
  • Research institutes
  • Chart: Major Market Segmentation for the Market Research Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesRent, utilities and depreciationOther expenses
  • Chart: Cost Structure Benchmarking – Sector vs Market Research

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Market Research Industry

  • Industry Globalization
    Nielsen Holdings NV, WPP PLC,
  • Table: Nielsen Holdings NV - financial performance
  • Table: WPP PLC - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Market Research Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Market Research Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Corporate profit (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Focus Group
  • A type of qualitative research using a group of individuals to discuss a concept, product, service or advertisement.
  • Qualitative Research
  • A method of research used to understand why and how individuals make choices about particular products and services.
  • Quantitative Research
  • Research that involves questionnaires and scales to understand the needs, wants and opinions of individuals.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Market Research market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Market Research:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Market Research market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Market Research, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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