Drawn in: As advertising agencies demand more graphic design services, industry revenue will grow

This industry's landscape has been shaped by freelance graphic designers. Due to the relatively high prevalence of self-employed graphic designers and the fact that freelancers can offer low-cost pricing on a project-by-project basis, price-based competition within the industry has intensified. Graphic designers working for non-graphic design companies are not included in the industry. As a result, the Graphic Designers industry in Canada has benefited from the fact that the level of demand for industry services is not sufficient enough for businesses to justify having their own in-house graphic design teams...read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 13-18
0.9%
Forecast Growth 18-23
Profit
Employment
8,069
Businesses
7,307
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Many businesses have demanded graphic designers to provide advertising solutions to their scope of work
  • Low capital outlay requirements have enabled freelance graphic designers to flood the industry
  • Graphic design will become integral for companies seeking to develop brand awareness
  • Industry Report - Starting a New Business Chapter

    The Graphic Designers industry in Canada has low barriers to entry. The industry is highly fragmented, which has let small graphic design companies and freelancers enter the industry. Low start-up costs, coupled with the ability for graphic designers to specialize in specific areas, such as landing page design, has enabled self-employed graphic designers to inundate the industry. According to Entrepreneur, start-up costs typically range from $2,000 to $10,000, which has posed as a barrier to entry for potential industry entrants. Nevertheless, software costs are relatively low-cost, which has enabled potential industry entrants to enter the market. Incumbent graphic designers may have brand awareness and a proven product portfolio of previous projects for their clientele...purchase to read more.

    Additional Insights for the Graphic Designers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Graphic Designers Industry are

  • Having a diverse range of clients
  • Access to multiskilled and flexible workforce
  • Ability to compete on tender
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Demand from advertising agencies in the Graphic Designers industry impact industry performance..

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    What's in this report

    What is the Graphic Designers Industry?

    This industry plans, designs and manages the production of visual communication to convey specific messages, clarify complex information or project visual identities. Services include design for printed materials, sales displays, packaging and corporate identification.

    Industry Products
  • Printing services
  • Corporation and organization image design services
  • Advertising and promotional design creative services
  • Publication design services
  • Commercial illustration design services
  • Website and internet presence design services
  • Other services
  • Industry Activities
  • Graphic and commercial art services
  • Corporate identification (i.e. logo) design services
  • Visual communication design services
  • Illustration services (commercial and independent)
  • Graphic art and services (commercial and independent)
  • Medical illustration services (commercial and independent)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Demand from advertising agencies
  • Number of businesses
  • Total advertising expenditure

  • Current Performance
  • Graphic design trends
  • Industry landscape
  • Enterprises and employment
  • Chart: Revenue Growth

  • Industry Outlook
  • Traditional to digital
  • Data-driven world
  • Employment and enterprises
  • Table: Graphic Designers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Graphic Designers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing In Canada
  • Printing in Canada
  • Retail Trade In Canada
  • Information In Canada
  • Advertising Agencies in Canada

  • Key Selling Industries
  • Chemical Product Manufacturing in Canada
  • Computer & Packaged Software Wholesaling in Canada
  • Office Stationery Wholesaling in Canada

  • Products & Services
  • Advertising and promotional design creative services
  • Other services
  • Corporation and organization image design services
  • Website and internet presence design services
  • Publication design services
  • Commercial illustration design services
  • Printing services
  • Chart: Graphic Designers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other businesses
  • Retail and wholesale market
  • Manufacturing market
  • Professional, scientific and technical market
  • External market
  • Governments and nonprofit organizations
  • Accommodation and food market
  • Households market
  • Chart: Major Market Segmentation for the Graphic Designers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesOther
  • Chart: Cost Structure Benchmarking – Sector vs Graphic Designers

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Graphic Designers Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Graphic Designers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Graphic Designers Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Total advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Freelancer
  • A self-employed person who is not employed continuously but hired to do specific assignments.
  • In-House
  • Conducted within, coming from or being within an organization or group.
  • Printed Media
  • Media such as print advertisements, newspapers, magazines, brochures, product labels, stationery products and medical and scientific diagrams that are not digital.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Graphic Designers market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Graphic Designers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Graphic Designers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Graphic Designers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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