Heating up: Increasing mobile internet connectivity will spark industry revenue growth

The Dating Services industry has hit it off with Canadians over the past five years. The industry has experienced strong growth as a result of a declining stigma regarding the concept of online dating, as well as changing consumer preferences that favour online systems to complete everyday tasks. Furthermore, changing societal values over the past five years have propelled industry growth. Canadians are dating more before settling down with one partner and are choosing to get married later in life. Therefore, industry revenue has expanded due to more Canadians dating multiple people, including through online formats. Over the five years to 2023, the industry will continue to benefit from consumer preferences that favour using online systems, including for forming new relationships...read more.

Industry Statistics & Market Size
Revenue
$142m
Annual Growth 13-18
5.0%
Forecast Growth 18-23
Profit
Employment
573
Businesses
237

Industry Threats & Opportunities

  • The expanding role mobile devices play in the lives of consumers has added to industry growth
  • Demand has increased for mobile dating sites and websites catering to niche markets
  • More operators are expected to increasingly develop their mobile applications to reach new users
  • Industry Report - Industry Key Buyers Chapter

    The Dating Services industry in Canada has a medium level of market concentration. The largest industry operator is Match Group, which operates popular online dating services such as Match.com, OkCupid and Tinder. The group has grown quickly over the past five years due to organic growth in the number of product subscribers and acquisitions such as the purchase of OkCupid, a controlling share of Tinder and its PlentyOfFish acquisition. Other industry operators have also quickly increased their market share through extensive marketing efforts to increase the number of subscribers and, therefore, revenue generated through advertising. The...purchase to read more.

    Additional Insights for the Dating Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Dating Services Industry are

  • Access to niche markets
  • Ability to quickly adopt to new technology
  • Having a good reputation
  • IBISWorld analysts also discuss how external factors such as Number of fixed broadband connections and Number of adults aged 20 to 64 in the Dating Services industry impact industry performance..

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    What's in this report

    What is the Dating Services Industry?

    This industry helps clients pursue romantic relationships, usually via mobile telephones, the internet and magazines and newspapers. Industry operators also organize events, such as speed dating. This industry does not include social networking websites.

    Industry Products
  • Online dating
  • Matchmakers
  • Mobile dating
  • Single events
  • Industry Activities
  • Organizing singles events
  • Providing cell phone introductory services
  • Providing online personal introductory services
  • Providing specialist print media introductory services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of fixed broadband connections
  • Number of adults aged 20 to 64
  • Number of mobile telephone subscriptions
  • Per capita disposable income
  • Leisure time

  • Current Performance
  • Virtual dating
  • There is an app for that
  • Concentration on the rise
  • Chart: Revenue Growth

  • Industry Outlook
  • Urban sprawl
  • Mobile world
  • External competition increases
  • Table: Dating Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Dating Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in Canada

  • Key Selling Industries
  • Computer Manufacturing in Canada
  • Internet Publishing & Broadcasting in Canada
  • Magazine & Periodical Publishing in Canada
  • Newspaper Publishing in Canada
  • TV Broadcasting in Canada

  • Products & Services
  • Mobile dating
  • Online dating
  • Matchmakers
  • Single events
  • Chart: Dating Services Industry Products and Services Segmentation

  • Demand Determinants
  • Consumer preferences
  • Demographics
  • Internet connectivity

  • Major Markets
  • Consumers aged 50 to 64
  • Consumers aged 20 to 34
  • Consumers aged 35 to 49
  • Consumers aged 65 to 85
  • Chart: Major Market Segmentation for the Dating Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesMarketingOther
  • Chart: Cost Structure Benchmarking – Sector vs Dating Services

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Dating Services Industry

  • Industry Globalization
    Match Group Inc., eHarmony Canada,
  • Table: Match Group Inc. - financial performance
  • Table: eHarmony Canada - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Dating Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Dating Services Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Number of fixed broadband connections (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Singles Event
  • An event where prospective romantic partners can meet one another. Typically this event is less structured than a speed dating and the proportion of men to women is not predetermined.
  • Speed Dating
  • An organized event in which prospective romantic partners meet each other through a series of short one-on-one meetings.
  • Traditional Matchmaking Service
  • A company that typically operates offline and provides clients with potential matches after reviewing client compatibility within its network.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Dating Services market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Dating Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Dating Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Dating Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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