Going viral: Increased total advertising expenditure will benefit the industry

Over the five years to 2018, the Advertising Agencies industry in Ontario benefited from the proliferation of digital media which incited many businesses to invest in advertisements to reach their target audiences online. However, as more individuals accessed media with an increasingly wide variety of devices, audiences have become much more fragmented, forcing industry operators to get creative in reaching broad audiences as well as paving a way for small niche operators to emerge. The next five years will continue to be driven by emerging digital formats but will also be defined by innovative machine learning and predictive model techniques to make campaigns more effective...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 13-18
1.7%
Forecast Growth 18-23
Profit
Employment
17,417
Businesses
3,010

Industry Threats & Opportunities

  • Digital media’s growth encouraged new operators to enter the industry during the period
  • Industry Report - Industry Products Chapter

    •Similar to the national industry, digital advertisements, including internet and mobile advertisements, account for the bulk of industry revenue.•TV advertisements account for a higher proportion of revenue in Ontario than the national average due to the outsize proportion of TV broadcasters in the region.•Newspaper and radio advertisements account for 9.3% and 6.2% of industry revenue, respectively, a slightly smaller proportion than the national average.•Similar to the national industry, print advertisements have accounted for a smaller share of total advertisements over the past five years...purchase to read more.

    Additional Insights for the Advertising Agencies in Ontario Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Advertising Agencies in Ontario Industry are

  • Having an effective performance monitoring system
  • Ability to quickly adopt new technology
  • Ability to compete on tender
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Consumer Confidence Index in the Advertising Agencies in Ontario industry impact industry performance..

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    What's in this report

    What is the Advertising Agencies in Ontario Industry?

    Advertising agencies in Ontario create advertising campaigns and place such advertising in periodicals and newspapers, on radio and TV or with other media. Through in-house capabilities or subcontracting, ad agencies provide a full range of services, including advice, creative services, account management, media planning and buying and production of advertising material.

    Industry Products
  • Internet advertisements
  • Mobile advertisements
  • TV advertisements
  • Radio advertisements
  • Newspaper advertisements
  • Magazine advertisements
  • Out-of-home advertisements
  • Industry Activities
  • Creating advertising campaigns
  • Advertising consulting services
  • Disseminating advertising campaigns through available mediums, such as TV, periodicals and digital
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Consumer Confidence Index
  • Corporate profit
  • Number of businesses in Ontario

  • Current Performance
    Industry Outlook
    Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Advertising Agencies in Ontario Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Breweries in Canada
  • New Car Dealers in Canada
  • Commercial Banking in Canada
  • Full-Service Restaurants in Canada

  • Key Selling Industries
  • Graphic Designers in Canada
  • Magazine & Periodical Publishing in Canada
  • Movie, TV & Video Production in Canada
  • Newspaper Publishing in Canada
  • Radio Broadcasting in Canada
  • TV Broadcasting in Canada

  • Products & Services
  • TV advertisements
  • Mobile advertisements
  • Internet advertisements
  • Newspaper advertisements
  • Magazine advertisements
  • Radio advertisements
  • Out-of-home advertisements
  • Other
  • Chart: Advertising Agencies in Ontario Industry Products and Services Segmentation

  • Major Markets
  • Automotive sector
  • Other
  • Food and beverage
  • Retail
  • Healthcare
  • Telecommunications
  • Financial services
  • Government and nonprofit
  • Chart: Major Market Segmentation for the Advertising Agencies in Ontario Industry

  • Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Advertising Agencies in Ontario

  • Basis of Competition
    Barriers to Entry
    Omnicom Group Inc., Publicis Groupe SA, Interpublic Group of Companies Inc., WPP PLC,
  • Table: Omnicom Group Inc. - financial performance
  • Table: Publicis Groupe SA - financial performance
  • Table: Interpublic Group of Companies Inc. - financial performance
  • Table: WPP PLC - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Advertising Agencies in Ontario Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Advertising Agencies in Ontario Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Total advertising expenditure (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    New Media
  • Digital media formats, including online, mobile and digital devices.
  • Traditional Media
  • Media formats such as TV, radio, newspapers and magazines.
  • Viral Marketing
  • A marketing technique that use social networks and other technologies to increase brand awareness or achieve other objectives.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Advertising Agencies in Ontario market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Advertising Agencies in Ontario:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Advertising Agencies in Ontario market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Advertising Agencies in Ontario, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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