Fine print: Industry revenue will fall as digital media increasingly replaces paper publications

The Printing industry has endured several challenges over the past five years, the most significant of which has been rising competition from digital media. As readers and ad dollars have moved online, publishers and advertisers alike have reduced their investments in traditional print products. Additionally, digital printing has emerged as the industry's fastest-growing segment. Seeking greater customization and more specific consumer targeting, industry clients have demanded print jobs in smaller quantities. Over the next five years, offshoring trends and Canadian consumers' shift to digital media will continue to constrain industry demand. Exports are also expected to fall as the dollar rebounds and US print demand more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • In recent years, digital printing has emerged as the industry’s fastest-growing segment
  • Photography, creative design and mailing services have increased as a share of sales for many commercial printers
  • The rapid growth of digital media will have an adverse effect on printed media
  • Industry Report - Starting a New Business Chapter

    Overall, the Printing industry in Canada has moderate barriers to entry. There are many small companies in this industry and a low level of market share concentration, with the top three companies accounting for only 19.0% of revenue. Therefore, major companies exhibit little market power. The industry is also subject to a relatively low level of regulation; in general, printing companies experience the same environmental and workplace regulations that apply to the majority of Canadian manufacturers.Barriers to entry, however, vary by the type of printing being conducted and are higher in the more capital-intensive segments. One of the most significant barriers to entry is capital investment in offset printing presses. Com...purchase to read more.

    Additional Insights for the Printing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Printing Industry are

  • Ability to quickly adopt new technology
  • Having marketing expertise
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Demand from magazine and periodical publishing and Total advertising expenditure in the Printing industry impact industry performance..

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    What's in this report

    What is the Printing Industry?

    This industry includes companies that primarily provide commercial printing services including lithographic, gravure, flexographic, letterpress and digital printing services. Printers also provide screen printing on stationery, labels, apparel and textile products. This industry also includes companies that print and bind books and pamphlets without publishing.

    Industry Products
  • Lithographic
  • Flexographic
  • Digital
  • Business forms
  • Books
  • Screen printing
  • Gravure
  • Industry Activities
  • Commercial screen printing
  • Quick printing
  • Digital printing
  • Manifold business forms printing
  • Gravure printing
  • Magazines and periodicals printing (without publishing)
  • Newspaper printing (without publishing)
  • Offset printing
  • Book printing (without publishing)
  • Lithographic printing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from magazine and periodical publishing
  • Total advertising expenditure
  • Canadian-dollar effective exchange rate index
  • Corporate profit
  • World price of wood pulp

  • Current Performance
  • Shifting demand from major markets
  • Industry landscape
  • International trade
  • Chart: Revenue Growth

  • Industry Outlook
  • Competition heightens
  • International trade
  • Table: Printing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Printing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Newspaper Publishing in Canada
  • Magazine & Periodical Publishing in Canada
  • Book Publishing in Canada
  • Finance and Insurance In Canada
  • Professional, Scientific and Technical Services In Canada

  • Key Selling Industries
  • Computer Manufacturing in Canada
  • Computer Peripheral Manufacturing in Canada
  • Paper Mills in Canada
  • Printing Services in Canada

  • Products & Services
  • Lithographic
  • Other
  • Flexographic
  • Screen printing
  • Books
  • Business forms
  • Digital
  • Gravure
  • Chart: Printing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other businesses
  • Manufacturers
  • Advertisers
  • Publishers
  • Exports
  • Financial and legal firms
  • Consumers
  • Chart: Major Market Segmentation for the Printing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesOther expenses
  • Chart: Cost Structure Benchmarking – Sector vs Printing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Printing Industry

  • Industry Globalization
    Transcontinental Inc.,
  • Table: Transcontinental Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Printing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Printing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)
  • Corporate profit (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Gravure Printing
  • The process by which an image is engraved on a copper cylinder and partly immersed in ink, thus permitting the image to be transferred; typically used for high-volume printing.
  • Printing Plate
  • Used to transfer an image to paper or other surface. A plate is prepared for each colour used.
  • Web-To-Print
  • Prepress process that enables clients to create, edit and approve online templates during the prepress phase as well as upload their own unique content as part of an automated print production process
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Printing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Printing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Printing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Printing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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