A good sign: Higher demand for digital signage will push industry revenue upward

The Billboard and Sign Manufacturing industry in Canada has grown quickly over the past five years, as billboards have maintained their appeal as one of the few remaining ways to reach a broad consumer base in an increasingly fragmented media landscape. Despite falling advertising expenditure over the five years to 2017, downstream consumers have rapidly increased their spending on billboard space, spurred by their efficiency at targeting specific locales as well as increasingly technologically advanced billboard options. Over the next five years, the industry is expected to continue expanding. Digital products are expected to remain the fastest-growing segment in the industry, and are projected to become its greatest source of revenue during the coming period...read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies

Industry Threats & Opportunities

  • Revenue from digital billboards has been one of the driving forces behind industry growth
  • Despite rising revenue and profit, industry participation has been relatively modest
  • Advertisers will continue to demand digital products that can convey multiple advertising messages
  • Industry Report - Industry SWOT Analysis Chapter

    The Billboard and Sign Manufacturing industry is in the mature stage of its life cycle, characterized by slow growth rates, industry consolidation and market acceptance. Industry value added (IVA), which measures an industry's contribution to the overall economy, is forecast to increase at an annualized rate of 2.5% over the 10 years to 2022. Canada's gross domestic product (GDP) is expected to rise at an annualized rate of 1.9% over the same 10-year period. Industries growing roughly alongside the overall economy are considered to be mature. Whi...purchase to read more.

    Additional Insights for the Billboard & Sign Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Billboard & Sign Manufacturing Industry are

  • Having a large supply contract
  • Ability to attract local business
  • Timely delivery to market
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Corporate profit in the Billboard & Sign Manufacturing industry impact industry performance..

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    What's in this report

    What is the Billboard & Sign Manufacturing Industry?

    This industry manufactures billboards, scoreboards, retail store signage and transit-station advertising displays. Industry products may include nonelectric signs, digital billboards, video screens and neon signs. The industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other street furniture advertising. It also excludes any advertising or displays made from printing paper or paperboard.

    Industry Products
  • Billboards
  • Digital billboards
  • Transit fixtures
  • Industry Activities
  • Manufacturing electric backlit signs
  • Manufacturing electrical signs and advertising displays
  • Manufacturing letters and numbers for signs (except wood and paper)
  • Manufacturing neon signs
  • Manufacturing electric scoreboards
  • Manufacturing nonelectric, primarily wood, signs and signboards
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Corporate profit
  • Demand from billboard and outdoor advertising
  • Value of nonresidential construction

  • Current Performance
  • Broad appeal
  • Niche products, slim margins
  • Digital displays
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital drives demand
  • Profit performance
  • Potential regulatory hurdles
  • Table: Billboard & Sign Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Billboard & Sign Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade In Canada
  • Wireless Telecommunications Carriers in Canada
  • Billboard & Outdoor Advertising in Canada

  • Key Selling Industries
  • Electrical Equipment Manufacturing in Canada
  • Paint Manufacturing in Canada
  • Wood Panelling Manufacturing in Canada

  • Products & Services
  • Billboards
  • Digital billboards
  • Transit fixtures
  • Other
  • Chart: Billboard & Sign Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other
  • Retail
  • Entertainment
  • Professional service and real estate
  • Food and drink
  • Government and nonprofit
  • Automotive
  • Exports
  • Chart: Major Market Segmentation for the Billboard & Sign Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Billboard & Sign Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Billboard & Sign Manufacturing Industry

  • Industry Globalization
    Jim Pattison Group,
  • Table: Jim Pattison Group - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Billboard & Sign Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Billboard & Sign Manufacturing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Total advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The largest standard-size outdoor medium, measuring 14 feet by 48 feet and usually placed along major highways and other high population areas.
  • Digital Billboard
  • An outdoor advertising display offering static messages that rotate six to eight advertisements every eight seconds.
  • Light-Emitting Diode (Led)
  • A semiconductor light source that is being increasingly used in digital billboards and displays.
  • Poster
  • An outdoor advertising display measuring 12.25 feet by 24.5 feet and placed primarily in commercial and industrial areas or along roads.
  • Spectacular
  • A large, nontraditional billboard custom-designed to capture maximum attention and often incorporating hydraulic movement, fiber optics and neon tubes.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Billboard & Sign Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Billboard & Sign Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Billboard & Sign Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Billboard & Sign Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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