Dragging feet: Revenue is projected to decline due to robust price-based competition

The inundation of low-cost sporting goods from global manufacturers, coupled with the decline in consumers' leisure time, has hampered demand for the Athletic and Sporting Goods Manufacturing industry in Canada over the past five years. Nevertheless, as the Canadian dollar depreciated, global demand for industry exports rose in line with industry products becoming relatively less expensive for global consumers. As a result, exports have grown, albeit still at a slower pace than revenue. Over the five years to 2022, industry revenue is forecast to increase...read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 12-17
5.1%
Forecast Growth 17-22
Profit
Employment
3,783
Businesses
463
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The industry is highly fragmented with many manufacturers specializing in a particular sporting activity
  • Proliferation of low-cost sporting goods from global operators has intensified price competition
  • Tepid growth in consumers’ leisure time will limit industry revenue growth
  • Industry Report - Industry Key Buyers Chapter

    The Athletic and Sporting Goods Manufacturing industry in Canada exhibits a low level of market share concentration. Despite consolidation among many athletic and sporting goods manufacturers, concentration levels have remained low over the past five years. This trend can be attributed to manufacturers' diverse product range, which makes it difficult for one player to have a large market share. Furthermore, the industry is highly fragmented, composed of many small, local manufacturers. These companies cater to a market niche of consumers that participate in specific regional sporting activities, such as paddle boarding enthusiasts in British Columbia...purchase to read more.

    Additional Insights for the Athletic & Sporting Goods Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Athletic & Sporting Goods Manufacturing Industry are

  • Ability to control stock on hand
  • Establishment of brand names
  • Effective quality control
  • IBISWorld analysts also discuss how external factors such as Demand from sporting goods stores and Leisure time in the Athletic & Sporting Goods Manufacturing industry impact industry performance..

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    What's in this report

    What is the Athletic & Sporting Goods Manufacturing Industry?

    This industry buys raw materials and transforms them into a range of sporting and athletic goods (except apparel and footwear). Examples include balls for sports (baseball, football and basketball) and outdoor equipment (for fishing, hunting and camping). The finished products are then marketed to wholesalers and retailers.

    Industry Products
  • Golf equipment
  • Snow skiing equipment
  • Water skis, surfboards and other watersport equipment
  • Ice skates and roller skates
  • Fishing and hunting equipment
  • Industry Activities
  • Ball
  • Baseball, basketball, hockey and tennis equipment
  • Fishing and camping equipment
  • Hunting and firearms equipment
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from sporting goods stores
  • Leisure time
  • Canadian-dollar effective exchange rate index
  • World price of crude oil

  • Current Performance
  • Sports participation and health merits
  • International trade
  • Demand for sporting goods at the retail level
  • Chart: Revenue Growth

  • Industry Outlook
  • Sports participation rates
  • International trade
  • Consolidation continues
  • Table: Athletic & Sporting Goods Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Athletic & Sporting Goods Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Sporting Goods Stores in Canada
  • Department Stores in Canada
  • Sports Coaching in Canada
  • Gym, Health & Fitness Clubs in Canada

  • Key Selling Industries
  • Aluminum Manufacturing in Canada
  • Electronic Part & Equipment Wholesaling in Canada
  • Plastic Pipe & Parts Manufacturing in Canada
  • Rubber Product Manufacturing in Canada

  • Products & Services
  • Fishing and hunting equipment
  • Other
  • Water skis, surfboards and other watersport equipment
  • Ice skates and roller skates
  • Golf equipment
  • Snow skiing equipment
  • Chart: Athletic & Sporting Goods Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Exports
  • Individuals aged 45 to 64
  • Individuals aged 20 to 34
  • Individuals aged 35 to 44
  • Individuals aged 65 and older
  • Individuals aged 19 and younger
  • Chart: Major Market Segmentation for the Athletic & Sporting Goods Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesResearch and developmentOther
  • Chart: Cost Structure Benchmarking – Sector vs Athletic & Sporting Goods Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Athletic & Sporting Goods Manufacturing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Athletic & Sporting Goods Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Athletic & Sporting Goods Manufacturing Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Leisure time (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Baby Boomers
  • Consumers born between 1946 and 1964.
  • Eat Well And Be Active Educational Toolkit
  • A joint project between the Public Health Agency of Canada and Health Canada that promotes, among other healthy activities, regular physical activities.
  • Sports Participation Rates
  • Number of consumers participating in regular physical activity as a share of the total population.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Athletic & Sporting Goods Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Athletic & Sporting Goods Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Athletic & Sporting Goods Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Athletic & Sporting Goods Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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