Strike out: A marginal increase in consumers' leisure time is not enough to support industry demand

The inundation of low-cost sporting goods from global manufacturers, coupled with the marginal increase in consumers' leisure time, have hampered demand for the Athletic and Sporting Goods Manufacturing industry in Canada over the past five years. More retailers are stocking low-cost sporting goods from overseas manufacturers to appeal to budget-conscious consumers. The industry is highly fragmented with many manufacturers specializing in a particular sporting activity. Industry operators' fragmented product offering prevented many manufacturers from responding quickly to changes in customer preferences for sporting activities...read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 13-18
0.6%
Forecast Growth 18-23
Profit
Employment
5,980
Businesses
631
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Despite intensifying competition from globally based manufacturers, profit is anticipated to rise
  • The emergence of more health-conscious consumers provided a boon to the industry
  • Tepid growth in consumers’ leisure time will limit revenue growth
  • Industry Report - Industry Key Buyers Chapter

    The Athletic and Sporting Goods Manufacturing industry in Canada has a low level of market share concentration, with no industry operator accounting for more than 5.0% of total industry revenue in 2018. Due to the industry's diverse product offerings, this makes it difficult for one player to have a large market share. Furthermore, the industry is highly fragmented, composed of many small, local manufacturers. These companies cater to a market niche of consumers that participate in specific regional sporting activities, such as paddle boarding enthusiasts in British Columbia. According to Statistics Canada, about 80.0% of operators employ less than 20 workers...purchase to read more.

    Additional Insights for the Athletic & Sporting Goods Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Athletic & Sporting Goods Manufacturing Industry are

  • Ability to control stock on hand
  • Establishment of brand names
  • Effective quality control
  • IBISWorld analysts also discuss how external factors such as Demand from sporting goods stores and Canadian effective exchange rate index in the Athletic & Sporting Goods Manufacturing industry impact industry performance..

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    What's in this report

    What is the Athletic & Sporting Goods Manufacturing Industry?

    This industry buys raw materials and transforms them into a range of sporting and athletic goods, except apparel and footwear. Examples include balls for sports such as baseball, football and basketball, and outdoor equipment activities such as fishing, hunting and camping. The finished products are then marketed to wholesalers and retailers.

    Industry Products
  • Golf equipment
  • Snow skiing equipment
  • Water skis, surfboards and other watersports equipment
  • Ice skates and roller skates
  • Fishing and hunting equipment
  • Gym equipment
  • Safety headgear
  • Industry Activities
  • Ball
  • Baseball, basketball, hockey and tennis equipment
  • Fishing and camping equipment
  • Hunting and firearms equipment
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from sporting goods stores
  • Canadian effective exchange rate index
  • Total imports
  • World price of crude oil

  • Current Performance
  • Sports participation and health merits
  • International trade
  • Demand for sporting goods at the retail level
  • Chart: Revenue Growth

  • Industry Outlook
  • Sports participation rates
  • International trade
  • Industry landscape
  • Table: Athletic & Sporting Goods Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Athletic & Sporting Goods Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Sporting Goods Stores in Canada
  • Department Stores in Canada
  • Sports Coaching in Canada
  • Gym, Health & Fitness Clubs in Canada

  • Key Selling Industries
  • Aluminum Manufacturing in Canada
  • Electronic Part & Equipment Wholesaling in Canada
  • Plastic Pipe & Parts Manufacturing in Canada
  • Rubber Product Manufacturing in Canada

  • Products & Services
  • Other
  • Gym equipment
  • Water skis, surfboards and other watersports equipment
  • Golf equipment
  • Safety headgear
  • Snow skiing equipment
  • Fishing and hunting equipment
  • Ice skates and roller skates
  • Chart: Athletic & Sporting Goods Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Exports
  • Individuals aged 45 to 64
  • Individuals aged 20 to 34
  • Individuals aged 65 and older
  • Individuals aged 35 to 44
  • Individuals aged 19 and younger
  • Chart: Major Market Segmentation for the Athletic & Sporting Goods Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesOther
  • Chart: Cost Structure Benchmarking – Sector vs Athletic & Sporting Goods Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Athletic & Sporting Goods Manufacturing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Athletic & Sporting Goods Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Athletic & Sporting Goods Manufacturing Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)
  • Consumer spending (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Baby Boomers
  • Consumers born between 1946 and 1964.
  • Eat Well And Be Active Educational Toolkit
  • A joint project between the Public Health Agency of Canada and Health Canada that promotes, among other healthy activities, regular physical activities.
  • Sports Participation Rates
  • Number of consumers participating in regular physical activity as a share of the total population.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Athletic & Sporting Goods Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Athletic & Sporting Goods Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Athletic & Sporting Goods Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Athletic & Sporting Goods Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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