Out of ink: Print news will lose out to digital media as advertising expenditures fall in the long term

The Newspaper Publishing industry in Canada is reeling as a result of competition from digital platforms. Amid sluggish growth in total advertising expenditure over the past five years, print advertising has declined sharply. Due to declining readership and lower advertising revenue streams, industry revenue is expected to decline over the five years to 2016. Newspaper readership is expected to continue to fall over the five years to 2021. As digital adoption accelerates, advertisers will increasingly shift their spending away from print material at the expense of industry operators. Over the five years to 2021, industry revenue is forecast to continue to decline...read more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • With the advent of mobile devices and new technology, demand for physical newspapers has declined
  • Bigger publishers can centralize some sales and functions, helping reduce costs, so acquisitions have been common
  • The media landscape is expected to keep changing with the emergence of digital media platforms
  • Industry Report - Industry Products Chapter

    Daily print newspapersPrint editions of daily newspapers, when considering both advertising and subscription revenue, account for a majority of industry revenue. Nevertheless, they have struggled over the past five years to maintain circulation and advertising revenue. Print advertisements in daily newspapers account for an estimated 39.8% of total industry revenue in 2017. Circulation revenue, which includes subscription and newsstand sales, accounts for an estimated 18.5%. According to data from the Canadian Newspaper Association, total weekly circulation of daily newspapers declined an annualized 13.6% between 2012 and 2016. Par...purchase to read more.

    Additional Insights for the Newspaper Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Newspaper Publishing Industry are

  • Ability to quickly adopt new technology
  • Access to niche markets
  • Production of premium goods/services
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Corporate profit in the Newspaper Publishing industry impact industry performance..

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    What's in this report

    What is the Newspaper Publishing Industry?

    This industry publishes and distributes print newspapers. Companies that only publish online news are excluded from this industry.

    Industry Products
  • Daily newspaper advertising
  • Community newspaper advertising
  • Digital ads
  • Daily newspaper circulation
  • Community newspaper circulation
  • Digital circulation
  • Distribution of flyers and inserts
  • Industry Activities
  • Publishing newspapers in print
  • Publishing newspapers in electronic form
  • Distributing newspapers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Corporate profit
  • Per capita disposable income
  • World price of wood pulp
  • Number of adults aged 20 to 64

  • Current Performance
  • Lower paid circulation
  • Decline of print advertising
  • Restructuring and concentration
  • Chart: Revenue Growth

  • Industry Outlook
  • Media fragmentation increases
  • Industry adjustments
  • Table: Newspaper Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Newspaper Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Book Stores in Canada
  • Advertising Agencies in Canada
  • Public Relations Firms in Canada
  • Consumers in Canada

  • Key Selling Industries
  • Couriers & Local Delivery Services in Canada
  • Paper Mills in Canada
  • Printing, Paper, Food, Textile & Other Machinery Manufacturing in Canada

  • Products & Services
  • Daily newspaper advertising
  • Daily newspaper circulation
  • Community newspaper advertising
  • Distribution of flyers and inserts
  • Digital ads
  • Other
  • Digital circulation
  • Community newspaper circulation
  • Chart: Newspaper Publishing Industry Products and Services Segmentation

  • Demand Determinants
  • Advertising revenue
  • Alternative mediums

  • Major Markets
  • Community newspaper local advertising
  • Daily newspaper local advertising
  • Daily newspaper national advertising
  • Community newspaper national advertising
  • Daily newspaper classified advertising
  • Daily newspaper digital advertising
  • Community newspaper classified advertising
  • Community newspaper digital advertising
  • Chart: Major Market Segmentation for the Newspaper Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Newspaper Publishing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Newspaper Publishing Industry

  • Industry Globalization
    Postmedia Network Canada Corp., TORSTAR CORPORATION, Quebecor Inc., The Globe and Mail,
  • Table: Postmedia Network Canada Corp. - financial performance
  • Table: TORSTAR CORPORATION - financial performance
  • Table: Quebecor Inc. - financial performance
  • Table: The Globe and Mail - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Newspaper Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Newspaper Publishing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The number of newspaper copies sold or distributed.
  • Classified Advertising
  • Advertising arranged according to the product or service advertised, and usually restricted in size and format.
  • Readership
  • The average estimated number of readers of a given publication.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Newspaper Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Newspaper Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Newspaper Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Newspaper Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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