Folded up: As advertisers continue to move online, industry revenue will continue to fall

Falling consumer demand and lower print advertising revenue have devastated the Magazine and Periodical Publishing industry in Canada. With ever-increasing access to digital media, readers have opted to consume digital publications instead of printed materials, directly undercutting the industry's primary revenue source. Similarly, advertisers have moved to digital platforms and have lowered their total spending on print, severely limiting publishers' opportunities for revenue growth. Publishers have responded by cutting staff, slimming production, consolidating and expanding their digital offerings. Over the five years to 2022, publishers will refocus on strengthening their digital offerings and monetizing their data...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 12-17
-5.0%
Forecast Growth 17-22
Profit
Employment
8,250
Businesses
1,510

Industry Threats & Opportunities

  • Readers have opted to consume digital publications instead of printed magazines and periodicals
  • Shifting media consumption has caused declines in revenue from its two largest markets
  • Rising consumer demand for digital products will partially increase the appeal of magazine advertising
  • Industry Report - Industry Key Buyers Chapter

    The Magazine and Periodical Publishing industry has a low share of market share concentration, although market share concentration has risen slightly in the five years to 2017. The top two players in the industry account for 17.8% of total revenue while the top five capture 31.3% of industry revenue. Market share concentration has increased over the current period as many smaller operators folded and some larger operators engaged in mergers and acquisitions. Plus, many operators have struggled due to limited demand, declining print advertising and more stringent industry assistance. Demand for magazines has been limited, as consumer attention has been diverted to digital-only products. The...purchase to read more.

    Additional Insights for the Magazine & Periodical Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Magazine & Periodical Publishing Industry are

  • Establishment of strong brand names
  • Access to skilled workforce
  • Managing costs
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Per capita disposable income in the Magazine & Periodical Publishing industry impact industry performance..

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    What's in this report

    What is the Magazine & Periodical Publishing Industry?

    Operators in this industry produce and distribute magazines and periodicals in print and online. However, this industry does not include operators that exclusively sell online magazines or periodicals.

    Industry Products
  • Advertising sales
  • Circulation sales
  • Custom publishing
  • Distribution services
  • Printing services
  • Events
  • Industry Activities
  • Selling magazines and periodicals
  • Distributing magazines and periodicals
  • Researching topics
  • Editing articles
  • Designing advertisements
  • Designing articles
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Per capita disposable income
  • Number of fixed broadband connections
  • Number of mobile telephone subscriptions
  • Corporate profit
  • Government expenditure and investment

  • Current Performance
  • Government mandates
  • New media
  • Digital gains
  • Chart: Revenue Growth

  • Industry Outlook
  • Digital demand for magazines and periodicals
  • Monetizing consumer data
  • Continued consolidation
  • Table: Magazine & Periodical Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Magazine & Periodical Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Book Stores in Canada
  • Advertising Agencies in Canada
  • Public Relations Firms in Canada

  • Key Selling Industries
  • Paper Mills in Canada
  • Printing in Canada
  • Real Estate Sales & Brokerage in Canada

  • Products & Services
  • Advertising sales
  • Circulation sales
  • Other
  • Events
  • Custom publishing
  • Printing services
  • Distribution services
  • Chart: Magazine & Periodical Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Complimentary circulation
  • Subscriptions
  • Digital
  • Controlled circulation
  • Single-copy sales
  • Chart: Major Market Segmentation for the Magazine & Periodical Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitWagesPurchasesOther
  • Chart: Cost Structure Benchmarking – Sector vs Magazine & Periodical Publishing

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Magazine & Periodical Publishing Industry

  • Industry Globalization
    Rogers Communications Inc., St. Joseph Communications, Quebecor Inc.,
  • Table: Rogers Communications Inc. - financial performance
  • Table: St. Joseph Communications - financial performance
  • Table: Quebecor Inc. - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Magazine & Periodical Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Magazine & Periodical Publishing Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Total advertising expenditure (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Circulation
  • The number of copies sold per issue or, in the case of a free title, distributed.
  • General Interest Magazines
  • Magazines with content targeted toward broad audiences. The information provided does not typically require specialized knowledge.
  • Mobile App
  • A software application designed to run on smartphones, tablet computers and other mobile devices.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Magazine & Periodical Publishing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Magazine & Periodical Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Magazine & Periodical Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Magazine & Periodical Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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