Paper tiger: Industry revenue will decline as consumers transition to digital sources

The transition from printed databases and directories to online formats has left the Database and Directory Publishing industry in Canada reeling, with revenue and profit decreasing over the past five years. From the advertisers' perspective, marketing costs are allocated to the media channels that most accurately reflect consumer behaviour. The industry has historically been dominated by several players in the industry, mainly telephone companies that had access to consumer and business contact information. As the industry continued to contract, companies began to spinoff their directory divisions. The Database and Directory Publishing industry is expected to continue its downward more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • As more consumers shift to digital directory and database substitutes, demand for print advertisements will decline
  • Operators are expected to exit the industry as revenue from print advertisement continues to decline
  • External competition will to squeeze profit margins and force publishers out of the industry
  • Industry Report - Industry Investment Chapter

    The Database and Directory Publishing industry in Canada exhibits a low level of capital intensity. Using wages and depreciation as proxies for labour and capital, respectively, IBISWorld estimates that for every $1.00 spent on wages, industry operators spend $0.06 on capital in 2018, down slightly from $0.07 in 2013. In the industry, labour is typically applied to selling advertisement space, settling logistical processes such as distribution and managing supply chains as well as supervising the general upkeep of databases and directories. Over the past five years, industry operators began increasing their capital expenditure in an effort to reduce labour costs...purchase to read more.

    Additional Insights for the Database & Directory Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Database & Directory Publishing Industry are

  • Ability to change product mix
  • Protection of intellectual property/copyrighting of output
  • Availability of accurate information
  • IBISWorld analysts also discuss how external factors such as Total advertising expenditure and Corporate profit in the Database & Directory Publishing industry impact industry performance..

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    What's in this report

    What is the Database & Directory Publishing Industry?

    Operators in this industry publish organized compilations of information or facts in either print or electronic form. Electronic versions can be provided directly to customers by the publisher, offered through online services or by third-party vendors. This industry does not, however, include businesses that publish solely on the internet.

    Industry Products
  • Directories - subscriptions and sales
  • Directories - sale of telephone advertising
  • Directories - sale of other advertising space
  • Database services
  • Other services
  • Industry Activities
  • Publishing business and telephone directories
  • Publishing catalogues of collections
  • Publishing mailing lists
  • Maintaining and selling databases
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Total advertising expenditure
  • Corporate profit
  • Number of mobile telephone subscriptions
  • World price of wood pulp
  • Consumer spending

  • Current Performance
  • The state of print advertising
  • Narrowing profit margins
  • Chart: Revenue Growth

  • Industry Outlook
  • The state of print advertising
  • A consolidating industry
  • Table: Database & Directory Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Database & Directory Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Retail Trade In Canada
  • Advertising Agencies in Canada
  • Public Relations Firms in Canada
  • Direct Mail Advertising in Canada
  • Promotional Products in Canada

  • Key Selling Industries
  • Paper Mills in Canada
  • Telecommunications Resellers in Canada
  • Wired Telecommunications Carriers in Canada

  • Products & Services
  • Directories - sale of other advertising space
  • Directories - sale of telephone advertising
  • Directories - subscriptions and sales
  • Database services
  • Other services
  • Chart: Database & Directory Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Micro businesses
  • Small- and medium-sized businesses
  • Sales outside of Canada
  • Government, nonprofit and other public institutions
  • Individuals and households
  • Large businesses
  • Chart: Major Market Segmentation for the Database & Directory Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Database & Directory Publishing

  • Basis of Competition
    Internal competitionExternal Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Database & Directory Publishing Industry

  • Industry Globalization
    Yellow Pages Limited,
  • Table: Yellow Pages Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Database & Directory Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Database & Directory Publishing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Number of fixed broadband connections (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Independent Directory
  • A directory without ties to a telephone operating company.
  • White Pages
  • Directories that list the names, addresses and phone numbers of residential, professional and business phone customers in alphabetical order.
  • Yellow Pages
  • Directories that list contact information for businesses based on the product or service they provide.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Database & Directory Publishing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Database & Directory Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Database & Directory Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Database & Directory Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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