In the zone: Revenue from advertising and online content will maintain industry growth

The Spectator Sports industry entertains millions of consumers on an annual basis, and the diversity of the industry's offerings typically helps stabilize its performance. There are few organizations that can generate significant revenue, such as the Canadian Football League and the National Hockey League (NHL), and the majority of industry operators are small operations that provide sport entertainment on local or regional levels. Over the five years to 2018, industry revenue experienced slight volatility, due to a sizeable revenue decline in 2013. This downturn was a result of the NHL lockout, which shortened the regular 2012-2013 season. Fewer games equated to lower ticket sales, which hurt industry revenue...read more.

Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 13-18
4.9%
Forecast Growth 18-23
Profit
Employment
12,505
Businesses
3,703

Industry Threats & Opportunities

  • Online media platforms will continue to help bolster the industry’s profitability
  • Media revenue accounts for about one-third of overall income for professional sports franchises
  • Investment in stadiums and arenas has been, and will continue to be, a major industry trend
  • Industry Report - Industry Investment Chapter

    The Spectator Sports industry in Canada exhibits a low level of capital intensity. For every dollar spent on wages an estimated $0.07 is spent on capital. While total capital costs for the industry are quite high due to the multitude of state-of-the-art arenas and stadiums, extremely high athlete salaries dilute this ratio. Few people can perform to the standard demanded by professional sports; as a result, talent is highly compensated, and players will often agree to sponsorship and endorsement deals in addition to wage payments. Moreover, high pay rates reflect the limited working years of most professional athletes. Cap...purchase to read more.

    Additional Insights for the Spectator Sports Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Spectator Sports Industry are

  • Ability to attract local support/patronage
  • Ability to raise revenue from additional sources
  • Having market expertise
  • IBISWorld analysts also discuss how external factors such as Per capita disposable income and Leisure time in the Spectator Sports industry impact industry performance..

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    What's in this report

    What is the Spectator Sports Industry?

    This industry comprises sports teams or clubs that participate in live professional or semiprofessional sporting events (e.g. baseball, basketball, football, hockey, soccer and other team sports) before a paying audience. The sports franchises included in this industry may or may not operate their own facilities for presenting games or other spectator sports events.

    Industry Products
  • Ticket sales
  • Broadcasting and other media rights
  • Advertising
  • Concessions and merchandise
  • Industry Activities
  • Providing sporting entertainment
  • Selling tickets to sporting events
  • Selling advertising
  • Selling media and broadcasting rights
  • Selling concessions
  • Selling merchandise
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita disposable income
  • Leisure time
  • Number of households earning $100K or more
  • Number of fixed broadband connections

  • Current Performance
  • Ticket sales and revenue
  • Media frenzy
  • High wages for pro athletes
  • Chart: Revenue Growth

  • Industry Outlook
  • Capital investments on the rise
  • Internet media changes the game
  • Athletes get richer
  • Table: Spectator Sports Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Spectator Sports Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in Canada

  • Key Selling Industries
  • Concert & Event Promotion in Canada
  • Food Service Contractors in Canada
  • Online Event Ticket Sales in Canada
  • Property Management in Canada
  • TV Broadcasting in Canada

  • Products & Services
  • Other
  • Ticket sales
  • Broadcasting and other media rights
  • Advertising
  • Concessions and merchandise
  • Chart: Spectator Sports Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 35 to 54
  • Consumers aged 55 and older
  • Consumers aged 18 to 34
  • Consumers aged under 18
  • Chart: Major Market Segmentation for the Spectator Sports Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Labour
  • Rent and depreciation
  • Purchases
  • Marketing and other
  • Chart: Cost Structure Benchmarking – Sector vs Spectator Sports

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Spectator Sports Industry

  • Industry Globalization
    Montreal Canadiens, Toronto Maple Leafs,
  • Table: Montreal Canadiens - financial performance
  • Table: Toronto Maple Leafs - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Spectator Sports Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Spectator Sports Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Per capita disposable income (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Revenue-Sharing
  • A money-sharing agreement where franchises are required to pool a specified portion of their media revenue to be distributed evenly among all teams.
  • Salary Cap
  • A ceiling amount for a team's athlete payroll imposed by the professional sports league to preserve a level playing field.
  • Sports Participation Rate
  • The number of people in the population that plays at least one sport.
  • What Our Customers Say

    Why buy this report?

    The Spectator Sports market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Spectator Sports:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Spectator Sports market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Spectator Sports, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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