In tune: Online marketing and mobile ticket purchases represent important new forms of event promotion

The Concert and Event Promotion industry's relatively positive performance through the global recession shows the resilience of the industry's downstream market and demonstrates the high value consumers place on live entertainment. In the next five years, the industry is forecast to grow thanks to improving consumer disposable income and higher corporate profit, which will likely aid the industry in sponsoring larger events that cater to higher-end more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies

Industry Threats & Opportunities

  • Improving disposable income and higher corporate profit will aid the industry in sponsoring larger events
  • The internet and social media platforms have expanded operators’ ability to reach consumers
  • Industry operators have increasingly relied on the internet to market concerts and events
  • Industry Report - Industry Investment Chapter

    The level of capital intensity in the Concert and Event Promotion industry in Canada is moderate. Industry operators are expected to spend $0.27 in capital expenditures for every $1.00 they spend on labour. Over the five years to 2017, the industry's capital intensity has increased from $0.19 at the beginning of the current period, which can be primarily attributed to companies that promote while also operating a venue.Some industry operators have performance facilities, which require significant upfront capital investment as well as consistent maintenance to maintain quality and remain competitive with contemporary technological breakthroughs. Mor...purchase to read more.

    Additional Insights for the Concert & Event Promotion Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Concert & Event Promotion Industry are

  • Ability to raise revenue from additional sources
  • Ability to quickly adopt new technology
  • Optimum capacity utilization
  • IBISWorld analysts also discuss how external factors such as Leisure time and Per capita disposable income in the Concert & Event Promotion industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Concert & Event Promotion Industry?

    This industry creates, manages and promotes live performances and events, ranging from concerts and theatre to state fairs and air shows. Some promoters lease space from stadium, arena and theatre owners, while others own venues.

    Industry Products
  • Live music concerts
  • Nonfranchise sporting events
  • Theatrical performances
  • Fairs, pageants, ethnic festivals and other events
  • Public appearances and speeches
  • Industry Activities
  • Managing venues (e.g. arenas, amphitheatres, clubs and stadiums)
  • Organizing logistics for events (e.g. concerts, tours, shows, festivals and pageants)
  • Promoting and marketing events
  • Booking talent, including musicians and performers, for events
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Leisure time
  • Per capita disposable income
  • Corporate profit
  • Inbound international travel

  • Current Performance
  • Mass appeal
  • Event promotion goes digital
  • Ticketmaster dominates
  • Wavering profitability
  • Chart: Revenue Growth

  • Industry Outlook
  • Analytics drives revenue
  • An open market
  • Profitability continues
  • Table: Concert & Event Promotion Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Concert & Event Promotion Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Bars & Nightclubs in Canada
  • Consumers in Canada

  • Key Selling Industries
  • Advertising Agencies in Canada
  • Commercial Leasing in Canada

  • Products & Services
  • Live music concerts
  • Theatrical performances
  • Fairs, pageants, ethnic festivals and other events
  • Nonfranchise sporting events
  • Public appearances and speeches
  • Chart: Concert & Event Promotion Industry Products and Services Segmentation

  • Demand Determinants
  • Disposable income
  • Publicity and promotion
  • Price
  • Seasonality

  • Major Markets
  • Attendees aged 55 to 64
  • Attendees aged 40 to 54
  • Attendees less than 30 years of age
  • Attendees aged 65 and older
  • Attendees aged 30 to 39
  • Chart: Major Market Segmentation for the Concert & Event Promotion Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Marketing
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Concert & Event Promotion

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Concert & Event Promotion Industry

  • Industry Globalization
    Live Nation Entertainment,
  • Table: Live Nation Entertainment - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Concert & Event Promotion Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Concert & Event Promotion Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Per capita disposable income (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • An outdoor venue with between 5,000 and 30,000 seats that is primarily used in the summer
  • Arena
  • A multipurpose indoor facility with average seating capacity between 5,000 and 20,000
  • Club
  • An indoor venue built primarily for music events, but that may also include comedy Clubs. Capacity is generally less than 1,000 seats and often without full fixed seating
  • Marquee Event
  • An event having or associated with the name recognition and drawing power of one whose name appears on a marquee
  • Stadium
  • A multipurpose, often open-air facility that has upwards of 30,000 seats
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Concert & Event Promotion market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Concert & Event Promotion:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Concert & Event Promotion market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Concert & Event Promotion, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.