Gobbled up: Revenue will continue to grow slowly as poultry consumption increases

As with most other industries under the supply management system, the Chicken and Turkey Meat Production industry in Canada exhibits a moderate degree of volatility. As the broader Canadian economy recovered over the five-year period, revenue has grown slowly. Over the five years to 2022, poultry farmers will continue to experience positive growth, albeit at a slightly faster rate than during the previous five-year period. Revenue growth will be supported by the popularity of poultry relative to red meat, increased population growth and the relatively low price of poultry...read more.

Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 12-17
0.2%
Forecast Growth 17-22
Profit
Employment
6,666
Businesses
1,276
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • As Canadians become more health conscious, consumption of white meat has risen
  • Since the industry is based on a supply management system, international trade is practically negligible
  • Consumer demand is expected to remain stronger for poultry than its red meat counterparts
  • Industry Report - Industry Key Buyers Chapter

    The Chicken and Turkey Meat Production industry in Canada is largely characterized by small, family-owned and operated farms; thus, displays a low level of market share concentration. However, concentration has risen over the five years to 2017 as large, capital-intensive farming operations now dominate the industry. Their size and ability to infuse labour-saving technologies into their production processes has enabled them to achieve economies of scale. As a result, some have attempted to grow by purchasing smaller farms, reducing the overall number of poultry producers. However, although the industry has exhibited signs of consolidation over the past five years, small farms still largely dominate. The...purchase to read more.

    Additional Insights for the Chicken & Turkey Meat Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Chicken & Turkey Meat Production Industry are

  • Proximity to poultry processors
  • Ability to alter production in accordance with quota
  • Compliance with regulations
  • IBISWorld analysts also discuss how external factors such as Demand from meat, beef and poultry processing and Per capita poultry consumption in the Chicken & Turkey Meat Production industry impact industry performance..

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    What's in this report

    What is the Chicken & Turkey Meat Production Industry?

    This industry is composed of farms that raise chicken broilers, hens and turkeys for meat production. Most farmers are contracted suppliers for particular processors; however, because the industry operates under a supply management system, processors are required to pay producers a regulated price for their poultry.

    Industry Products
  • Small broiler chickens
  • Large broiler chickens
  • Pasture-fed, free-range and organic chicken
  • Turkeys
  • Industry Activities
  • Chicken production (except egg laying)
  • Broiler chicken production
  • Hen production
  • Turkey production
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from meat, beef and poultry processing
  • Per capita poultry consumption
  • Price of feed
  • Total health expenditure
  • Per capita pork consumption
  • Population

  • Current Performance
  • Prices and production
  • Trade
  • Farms consolidate
  • Chart: Revenue Growth

  • Industry Outlook
  • Consumption, prices and production
  • Continued consolidation
  • Trade
  • Table: Chicken & Turkey Meat Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Chicken & Turkey Meat Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Meat, Beef & Poultry Processing in Canada
  • Supermarkets & Grocery Stores in Canada
  • Accommodation and Food Services In Canada

  • Key Selling Industries
  • Animal Feed Production in Canada
  • Tractors & Agricultural Machinery Manufacturing in Canada
  • Veterinary Services in Canada

  • Products & Services
  • Large broiler chickens
  • Small broiler chickens
  • Turkeys
  • Pasture-fed, free-range and organic chicken
  • Chart: Chicken & Turkey Meat Production Industry Products and Services Segmentation

  • Demand Determinants
  • Demographics
  • Price
  • Consumer preference

  • Major Markets
  • Processors
  • Exports
  • Chart: Major Market Segmentation for the Chicken & Turkey Meat Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesRent and utilitiesDepreciationOther costs
  • Chart: Cost Structure Benchmarking – Sector vs Chicken & Turkey Meat Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Chicken & Turkey Meat Production Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Chicken & Turkey Meat Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Chicken & Turkey Meat Production Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)
  • Price of feed (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Broiler
  • A chicken or other bird genetically suited for large-scale meat production and weighing up to two-and-a-half pounds dressed.
  • Fryer
  • A young chicken weighing between two-and-a-half and four pounds.
  • Poult
  • A young chicken, turkey or fowl being raised for poultry meat production.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Chicken & Turkey Meat Production market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Chicken & Turkey Meat Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Chicken & Turkey Meat Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Chicken & Turkey Meat Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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