On display: Higher corporate profit and new technology will promote industry growth

Growth in the Trade Show and Event Planning industry in Canada is dependent on corporate profit and corporate marketing budgets. Over the past five years, corporate profit and disposable income have gradually risen, which enabled industry revenue to reach prerecessionary levels. During this period, growth has largely been propelled by expanding client marketing budgets as a result of a slight increase in corporate profit. Over the next five years, demand for industry services is expected to increase as clients expand their marketing budgets and corporate profit grows. In addition, the industry will benefit from rising disposable income among consumers, aiding attendance rates and industry revenue for shows and events...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 13-18
2.9%
Forecast Growth 18-23
Profit
Employment
13,898
Businesses
1,327

Industry Threats & Opportunities

  • Trade show and conference planners will increasingly embrace new technologies to promote events
  • Increased use of technology has reduced the need for labour, permitting profit to grow
  • Businesses are beginning to host events in foreign countries to boost name recognition
  • Industry Report - Industry Investment Chapter

    The level of capital intensity in the Trade Show and Event Planning industry in Canada is low. IBISWorld estimates that in 2018, industry operators will spend $0.03 on capital investments for every $1.00 spent on labour. Direct-labour input will always be important in any customer service field; consequently, wages are estimated to accounts for 42.0% of industry revenue in 2018. The amount of creativity and specialty services in the industry requires operators to meet with clients and promote shows to vendors and exhibitors. In addition, organizers must work with other services provides to secure a venue, food and other accommodations specified by the client. An event is likely to require other administrative functions, such as registration confirmation. Whi...purchase to read more.

    Additional Insights for the Trade Show & Event Planning Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Trade Show & Event Planning Industry are

  • Maintenance of excellent customer relations
  • Management of seasonal production
  • Effective cost controls
  • IBISWorld analysts also discuss how external factors such as Corporate profit and Per capita disposable income in the Trade Show & Event Planning industry impact industry performance..

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    What's in this report

    What is the Trade Show & Event Planning Industry?

    This industry organizes, promotes and manages events, such as business and trade shows, conventions, conferences and meetings. It may also manage and provide staff to operate the facilities in which these events take place. This industry does not include establishments that organize, promote or manage live performing arts, sports events or festivals.

    Industry Products
  • Registration, analytics and show services
  • Exhibit sales and design services
  • Sponsorship, entertainment and advertising services
  • Shipping, logistics and other services
  • Industry Activities
  • Automobile show promoting, managing or organizing
  • Flower show promoting, managing or organizing
  • Home show promoting, managing or organizing
  • Convention promoting, managing or organizing
  • Trade show promoting, managing or organizing
  • Craft fair promoting, managing or organizing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Corporate profit
  • Per capita disposable income
  • Inbound international travel
  • Demand from manufacturing

  • Current Performance
  • Industry slowly expands
  • Technology and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • A plan for growth
  • Profit plans
  • Technology trends
  • Table: Trade Show & Event Planning Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Trade Show & Event Planning Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Car & Automobile Manufacturing in Canada
  • Professional, Scientific and Technical Services In Canada
  • Consumers in Canada

  • Key Selling Industries
  • Caterers in Canada
  • Gambling in Canada
  • Hotels & Motels in Canada

  • Products & Services
  • Exhibit sales and design services
  • Registration, analytics and show services
  • Sponsorship, entertainment and advertising services
  • Shipping, logistics and other services
  • Chart: Trade Show & Event Planning Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumer goods, services and retail trade
  • Other
  • Medical and health
  • Business services
  • Commodities
  • Electronics, IT and telecommunications
  • Building, construction and home repair
  • Chart: Major Market Segmentation for the Trade Show & Event Planning Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
    ProfitPurchasesWagesMarketingOther
  • Chart: Cost Structure Benchmarking – Sector vs Trade Show & Event Planning

  • Basis of Competition
    Internal competitionExternal competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Trade Show & Event Planning Industry

  • Industry Globalization
    Freeman Company, Global Experience Specialists,
  • Table: Freeman Company - financial performance
  • Table: Global Experience Specialists - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Trade Show & Event Planning Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Trade Show & Event Planning Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)
  • Corporate profit (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Business-To-Business (B2b)
  • Commerce transactions between businesses
  • Business-To-Consumer (B2c)
  • Transactions between a business and its consumers, typically the last transaction in the business cycle
  • Trade Show
  • An industry-specific exhibition designed to showcase and demonstrate the latest products, services, studies or activities.
  • What Our Customers Say

    Why buy this report?

    The Trade Show & Event Planning market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Trade Show & Event Planning:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Trade Show & Event Planning market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Trade Show & Event Planning, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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