Industry Analysis & Industry Trends
Growth in the Trade Show and Event Planning industry in Canada is dependent on corporate profit and corporate marketing budgets and also the ability of Canadian consumers to spend. During the past five years, corporate profit and disposable income have been on the rise in Canada, enabling industry revenue to reach prerecessionary levels. During the next five years, demand for industry services is expected to increase as clients expand their marketing budgets and corporate profit grows. In addition, the industry will benefit from rising disposable income among consumers, aiding attendance rates and industry revenue for business-to-consumer shows and events.
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Industry Report - Industry Investment Chapter
The level of capital intensity in the Trade Show and Event Planning industry is low. IBISWorld estimates that in 2015, industry operators will spend $0.08 on capital investments for every $1.00 spent on labour. Direct-labour input will always be important in any customer service field; consequently, wages are estimated to accounts for 19.7% of industry revenue in 2015. The amount of creativity and specialty services in the industry requires operators to meet with clients and promote shows to vendors and exhibitors. In addition, organizers must work with other services provides to secure a venue, food and other accommodations specified by the client. An event is likely to require other administrative functions, such as registration confirmation... purchase to read more