Industry Analysis & Industry Trends
The Trade Show and Event Planning industry is largely dependent on corporate profit and disposable income levels; conventions are far less effective when companies and consumers have less cash to spend. After a brief dip during the recession, the economy picked back up, bringing industry revenue along with it. New uses of technology are also expected to contribute to steady growth in the next five years... purchase to read more
Industry Report - Industry SWOT Analysis Chapter
The Trade Show and Event Planning industry is in the mature phase of its life cycle. The industry is expected to grow roughly in line with the broader economy during the 10 years to 2018. IBISWorld estimates that the industry's contribution to the overall economy, measured by industry value added, will increase at an average of 1.8% per year, compared with annualized GDP growth of 2.4% over the same ten years.
In addition, the services offered by the industry are widely accepted and understood by downstream markets. Furthermore, while the industry has adopted new technologies that alter the way the industry operates, the underlying services have remained unchanged... purchase to read more