Industry Analysis & Industry Trends
Growth in the Trade Show and Event Planning industry in Canada is dependent on corporate profit and corporate marketing budgets and also the ability of Canadian consumers to spend. During the past five years, corporate profit and disposable income have been on the rise in Canada, enabling industry revenue to reach prerecessionary levels. During the next five years, demand for industry services is expected to increase as clients expand their marketing budgets and corporate profit grows. Moreover, the industry will benefit from rising disposable income among consumers, aiding attendance rates and industry revenue for business-to-consumer shows and events... purchase to read more
Industry Report - Industry Key Buyers Chapter
The Trade Show and Event Planning industry has a low level of concentration. IBISWorld estimates that the industry's largest players account for roughly 35.0% of available market share. The industry's largest operators have the ability to negotiate deals with vendors and venues across Canada, and even around the world. However, the largest companies, which employ more than 500 people, account for just 0.4% of total industry enterprises. Major companies often provide industry services to large corporate clients on a contractual basis to guarantee sources of revenue for multiple years at a time.
The industry also has a large percentage of small operators, with more than 50.0% of firms having less than 5 employees... purchase to read more