Industry Analysis & Industry Trends
Growth in the Trade Show and Event Planning industry in Canada is dependent on corporate profit and corporate marketing budgets and also the ability of Canadian consumers to spend. During the past five years, corporate profit and disposable income have been on the rise in Canada, enabling industry revenue to reach prerecessionary levels. During the next five years, demand for industry services is expected to increase as clients expand their marketing budgets and corporate profit grows. Moreover, the industry will benefit from rising disposable income among consumers, aiding attendance rates and industry revenue for business-to-consumer shows and events... purchase to read more
Industry Report - Industry Products Chapter
In general, this industry provides clients with skilled and experienced personnel that work under specified times and budgets. Services typically start by providing information on suitable venues. This is based on a number of factors, including time of year, length of the event and the expected number of vendors and attendees. Event organizers also work to accommodate special requests, such as the need for high-tech equipment of catering alterations. Industry operators provide clients with a one-stop shop for event planning activities.
Clients look to operators to save time and resources that would otherwise be allocated toward an in-house provider... purchase to read more