Industry Analysis & Industry Trends
Growth in the Trade Show and Event Planning industry in Canada is dependent on corporate profit and corporate marketing budgets and also the ability of Canadian consumers to spend. During the past five years, corporate profit and disposable income have been on the rise in Canada, enabling industry revenue to reach prerecessionary levels. During the next five years, demand for industry services is expected to increase as clients expand their marketing budgets and corporate profit grows. In addition, the industry will benefit from rising disposable income among consumers, aiding attendance rates and industry revenue for business-to-consumer shows and events.
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Industry Report - Starting a New Business Chapter
The low level of industry concentration demonstrates the fragmented nature of the Trade Show and Event Planning industry. The industry has a large number of small operators and nonemployers, indicating that there are no significant barriers to entry. Nevertheless, potential new entrants may not have the capacity or manpower to plan more complicated events, creating some barriers with respect to specific projects. New firms may also have a hard time establishing a position in the market has competing firms have already built a reputation in regards to their quality of work. Consequently, new operators may be forced to offer services at lower prices to attract clients when first entering the industry, resulting in tighter profit margins... purchase to read more