Industry Analysis & Industry Trends
Over the past five years, large software publishers eagerly bought smaller publishers with specialties in growing software niches. These acquisitions were necessary for firms to compete in an increasingly diverse array of software platforms. Acquisition activity will become more robust over the next five years as continued technological development and innovation lead to new products. Furthermore, mobile computing devices will continue to open up new platforms for software publishers. Industry operators will also increasingly use subscription-based sales models, which will help stabilize cash flows... purchase to read more
Industry Report - Industry Products Chapter
Operating systems and productivity software
Operating systems and productivity software represent the largest industry product segment, generating an estimated 37.5% revenue. This segment's share has not changed significantly over the past five years. The products within this segment include Microsoft's Windows and Office Suite (Word, Excel, PowerPoint and Outlook) and Apple's OSX and iWork Suite. This class of software can be found on the vast majority of computer systems, both consumer- and business-owned.
Business analytics and enterprise software
The business analytics and enterprise software segment generates an estimated 20.3% of industry revenue and is chiefly oriented toward enterprise customers... purchase to read more