Breweries in Canada: Market Research Report

Market Research • Market Size • Industry Statistics • Industry Analysis • Industry Trends

Breweries in Canada Market Research Report | NAICS 31212CA | Feb 2014

Flat brew: Consumers are switching to more affordable imports as prices for domestic beers rise

IBISWorld’s Breweries market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

Report Snapshot
Market Share of Companies
Industry Statistics & Market Size
Annual Growth 09-14
Annual Growth 14-19
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Industry Analysis & Industry Trends

During the past five years, consumers have shifted their preferences toward value products as disposable income growth slowed and pressured the industry's revenue. In addition, escalating world demand for major commodities like wheat and aluminum has caused the prices of these inputs to rise and dampen profit. Over the next five years, revenue is expected to rise only marginally as a continued strengthening of the loonie contributes to poor trade performance... purchase to read more

Industry Report - Industry Analysis Chapter

Premiumization, or substitution toward top-shelf products, has dragged down industry performance during the past five years. Despite a 0.7% annualized increase in disposable income since 2009, spending on industry products has declined over the period. To make matters worse, a strengthening loonie exacerbated import competition and diluted the export market by making Canadian beer a relatively more expensive product. Overall, IBISWorld estimates that industry revenue has contracted at a 2.6% annualized five-year rate to $4.8 billion in 2014. This includes a 3.4% decline in 2014 in response to heightened spending on marketing campaigns by major companies.


Like Americans, Canadians tightened their purse strings during and following the recession... purchase to read more


Industry ProductsRelated ReportsTable of Contents

What is the Breweries Industry?

The Breweries industry primarily produces alcoholic beverages using malted barley and hops. Manufacturers of other alcoholic beverages, such as wine and spirits, are not included in this industry.

Industry Products
Draught beerBottled beerCanned beer
Industry Activities
Alcoholic beerNonalcoholic beer Low-malt beerNo-malt beer

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